Behind the Gems
Soy Gema Garrido, diseñadora de Segovia, un entorno donde la tradición, el detalle y el trabajo bien hecho influyen de forma natural en mi manera de crear. Cada proyecto nace de un proceso cuidado, guiado por la curiosidad y decisiones pensadas. Para mí, el buen diseño no se define solo por su apariencia, sino por su funcionalidad y su capacidad de comunicar.
I’m currently studying Multimedia and Graphic Design at UDIT — Universidad de Diseño, Innovación y Tecnología in Madrid. Alongside my studies, I’ve gained professional experience through graphic design internships at TUI and WERIT. I’m also part of the Comisión de Festejos de Cantimpalos (Segovia), where I manage social media and design all visual materials and posters for local events.
My work is driven by a strong interest in photography, illustration, visual identity, and editorial design. I’m comfortable working with Adobe Illustrator, Photoshop, InDesign, After Effects, Premiere, Figma, Visual Studio Code, and Procreate.
The Gems
La Castilla Vacía
La Castilla Vacía is a photographic project that captures the quiet rhythms of rural life in Castile, focusing on the province of Segovia. Through intimate scenes and subtle details, the work reflects on memory, territory, and the slow disappearance of ways of life deeply rooted in the landscape.
Gigi Studios
This 3D project explores form, material, and atmosphere through the modeling of a pair of GIGI Studios glasses. Created using Maxon Cinema 4D, the piece places the object within a warm, welcoming scene, focusing on detail, light, and texture to enhance both the product and its environment.
.png?updatedAt=1767896089595)
Festive With Chupa Chups
This illustration project presents a Chupa Chups campaign inspired by traditional Spanish festivities. Through playful visual language and vibrant compositions, the project explores the connection between popular culture, celebration, and illustration.
